How To Set Up and Install a Facebook Pixel (Step-by-Step Guide)
The Facebook Pixel, currently known as Meta Pixel is a code that allows you to build, measure, and optimize ad campaigns. It is a data-collection tool with the ability to track, test, target, and refine your campaigns with precision to the intended audience.
The Facebook Pixel triggers or places cookies to trail end users’ activities as they relate to your commercial website on owned Meta software applications.
Meta Pixel has 17 standard events tool codes which are:
- Content search
- Product customization
- Donation button
- Contact us field
- Registration form
- Shopping cart
- Wishlist
- A field for payment info
- Purchase option
- Lead
- Check out page
- Content viewing
- Accurate location on the map
- Appointment schedule
- Free trial
- Application Submission
- Subscribe form or option
While these are the standard coding on Facebook Pixel, you can also add extra details or edits which are known as Parameters. This features more flexibility and personalization of your website.
You might be asking yourself at this point why the need to set up Meta Pixel on your website. Here’s why.
Tracks Meta Conversion
Tracks Meta Conversion: people interacting with your site leave traces of their actions which Facebook Pixel detects and converts into data for more strategic Ad placements.
Retargeting Audience
Retargeting Audience: With the acquired data information on the users, Facebook can recourse your site back to people who had taken certain actions earlier on your site or similar sites.
Value for Facebook Ads Campaign
Value for Facebook Ads Campaign: Facebook Pixel optimizes Ad value by collecting likes, interests, and demographics of people using your site and displaying it to potential audiences of similar preferences thereby helping your Ads to reach more people.
Facebook Pixel Creation
Go to Event Manager on Facebook, click connect a New Data Source in the left sidebar, then choose any of the three preferences. You can either connect your website, application, or offline activity. For this setup, we are working with the Web option.
Put in the Code of Facebook Pixel to your Site
There are two ways to add Meta Pixel on your website and these include installing the code manually or making use of a partner. Partners are recognized web hosting sites like Wix, Squarespace, WordPress, etc, or a web developer who can edit code.
You can decide on mailing the instructions to your web developer if you are not confident in installing the code by yourself using the Email Instruction option. Here, we will teach you how to install the code manually.
Standard Event Setup Tool
Use Facebook Pixel Helper
Users Privacy Protection
Agreeing to the Facebook Business Tools Term earlier in the setup obliged you to inform your website visitors about their data collection and its usage.
Also, you need to give them the option to reject all the cookies or reject some or accept all if they are okay with the privacy protection method of your website.
Facebook Pixel also encourages users to be allowed to opt out of any services or subscriptions at any given moment, otherwise, their privacy has been violated and actions can be taken against your website if reported.